Trying to make a great living with your photography business without becoming a “Master Marketer” is like trying to start your car without the keys. I suppose you could eventually do it – but it would take a lot of hard work and time.Most master marketers agree that it takes 5 positive impressions before someone will actually pick up the phone and call you, or will go to their computer and email you. So, unless you have an enormous marketing budget, you need effective but inexpensive ways to make those 5 positive impressions on your target market and get her to take action.There is NOTHING – not the Internet, not direct mail, not television, not radio, not referrals, not anything – that can beat exhibits of your photography all over your community, for bringing in highly qualified potential clients to your photography business. I have proven this to be true in my portrait and wedding photography business, and it will be true for you, as well.Here’s how it works: People start seeing your photography proudly displayed around the community. They see it displayed at their favorite restaurant when they go out to eat. Then they see it when they go to the movies. Then the wife sees it when she has her hair done. Then she sees it again when she does her banking. These impressions keep stacking up, until she just can’t stand it anymore. She HAS to contact you.Here’s why having exhibits around your community is such an effective marketing method – much more effective than the paid advertising most photographers do:1. Every exhibit of your photography carries with it the IMPLIED ENDORSEMENT of the place where your exhibit is located. This is totally the opposite of most advertising you do. You see, if you place an ad in the Yellow Pages, for example, everyone knows you wrote it, or hired someone to write it. It doesn’t have much credibility.But with exhibits of your photography, you are there by “invitation” – or at least that’s what most people believe to be the case. This means the location where you are exhibiting is giving their approval of, and respect for what you do. This is a very powerful psychological marketing tool.2. It’s the single most artistic way to present your photography. It’s like a “one person art show.” It speaks very highly of your artistic prowess as well as your professionalism. Just be sure you only display your best images, and be sure they are up to your finest artistic requirements.3. Exhibits of your photography allow people to closely examine and scrutinize your images with no “salesperson” or other distraction. They can “scratch and sniff it.” They can look at your photography really close up and personal. They can touch it. They can study the composition. They can scrutinize the framing. They can talk openly with their friends who are with them about what they really feel about your photography. No sales person is there. No pressure.4. Exhibits allow you to present your photography the way it should be presented – in appropriate sizes which truly show off your wonderful style. (Key point: never display any of your images without having them beautifully framed, and having them be appropriate sizes for the space they are in.) For example, I prefer to display 24 x 30′s and 30 x 40′s if at all possible.5. Since you sell what you show, by showing beautiful wall portraits around the community, you are much more likely to have your paying clients actually invest in those sizes. Wall portraits are extremely profitable, and clients love them, because they can enjoy them from across the room in their home.So think about who you know. Your friends and acquaintances who own or run local businesses. Think about the other businesses people in the community who would maybe be interested in exhibiting your photography in their business. Think about who you have photographed in the past. Do any of those people own or run a local business? Think about who your spouse knows in the community. All these people are potential exhibit locations.The true key to building the photography business of your dreams is to create a huge demand for your limited supply, and then control the volume of work you do with the price. Getting free exhibits all over town is the best, fastest, and one of the least expensive ways to create that huge demand.
There are very simple ways to achieve huge savings in your auto insurance coverage. This is apart from comparing free online car insurance quote which surely is a good way to start. Let us see more ways to save. These tips are very simple and do not need any serious brain work to achieve.Before picking up a policy, do a comparison shopping. Just get free online car insurance quote for comparison. This is one tool that can set you on the right track. Increase your deductible. Your deductible is the amount you have to pay before your insurer would honour your claim. Raising your deductible by 150% can save you up to 30% in rates. The higher your deductible, the lower your rates.For owners of older cars whose value has greatly reduced, you may need to drop your collision and comprehensive coverages as these cost a lot of money which for you may just be a waste of funds. There are many discounts you can qualify for which would result in more savings for you. The sad truth is that insurers may not be eager to let you know of these discounts so you may need to ask them to become aware of them. Here a few such discounts.Safety discount. Every action to take towards making your car safer also works towards making it more unlikely that you would make a claim. This results in discounts from the insurer. Things like air bags, automatic seat belts etc make your car safer.Security discounts. Improve the security of your car by installing anti theft devices, car alarms etc and earn discounts. Get more than one policy from your insurer and you may qualify for a discount. Be sure however to confirm that the savings you would make doing this is worth it.The more you use your car, the more you are likely to pay in rates. Reduce your mileage by either joining a car pool, using the public transport or other means that would not involve frequent use of your car.Paying your rates yearly and not monthly should also earn you a discount. You can also earn a discount for automating your payment. Sign up for a direct debit of your account when your rates are due. This makes sure that your payments are on time and can therefore earn you a discount.Remember, ask your insurer about the possible discounts so you can make the most of them. One thing you also need to note is that the cost of your car is major thing that affects your rate. The more expensive your car is your rates would automatically be more. Get your low rates started by getting and comparing free online car insurance quote. You can get a free online car insurance quote from quotes comparison sites. Get these quick auto insurance quotes and begin to really save.
Automotive Technology has revolutionized the human way of living since with the introduction of the first automobile in 1885. This area of study comes under the vocational field of education which has developed in a dramatic way mainly due to the ever-increasing purchasing of new and used automobiles.According to a research passed on 2007 there were about 135,399,945 licensed automobiles present in the US alone. Hence the more automobiles you have the more skilled automotive personals you need. For those of you looking for an opportunity to seek automotive technology training online you can now become a professional in to time with the following certificate and degree programs.Automotive Training (Online Certificate Program)The certificate program provides students with technical and complex ability to deal with all kinds of car problems; it also provides you with skills which enable you to handle and fix all braking, electronics and engine problems.If you prefer automotive technology training online then it will take you about six to eighteen months to complete the certificate program. The following coursework is included in the automotive training certificate program:• Performance and Diagnosis• Automotive Service Fundamentals• Brake Systems• Automotive Computer Systems• Automatic and Manual Drive Trains• Steering and Suspension• Transmissions• Electronic SystemsAfter you have completed your certificate program through online education you will be able to do all automotive technology services giving you access to work at repair shops, automobile retail shops and warehouses.Career Outlook & Salary InfoThose who complete their automotive training certificate program can go on to pursue careers as auto technicians, parts specialists, CNG & LPG mechanics etc. Besides this you can also pursue various other courses through online education:• Engine Repair Course• Transmission Course• Electrical Systems Course• Heating & Cooling Course• Brake Systems CourseThe average salary income for an automotive technology expert is explained below:In a Management positions you can earn about: $75,000 to $100,000 a yearIf you are working as a High-level mechanic you will easily be able to earn: $55,500 – $65,600 a yearThese are the figures for Mid-level mechanics who earn: $35,400 – $55,500 and Entry level mechanics whose average earnings are: $25,000 – $55,000 a yearNon-certified repair technicians also bag in: $18,000 a yearOnline Schools and Colleges offering Automotive Technology Training OnlineYes there are various accredited and well established schools and colleges which offer you automotive training online through online education. Few of their names are listed below:• ICS Canada• Penn Foster Career School• Lincoln College of Technology• Universal Technical Institute